- Currant Bun, the recently launched online venture of News International tabloid, the Sun, has signed a major strategic alliance with Asda.
As a result of the deal, the supermarket group's six million customers will be offered the paper's free internet service. In addition, Asda is planning to launch an online delivery service that will be made available through Currant Bun.
The Sun launched Currant Bun, located at www.currantbun.com, in early April, using the front page of the UK's top selling newspaper to do so. Although it has not released any figures concerning the number of users who have so far signed up, it has said it is aiming for the number three position in the internet access market behind AOL and Freeserve.
Andy Bond, director of marketing at Asda, said: "This partnership will stand us in good stead to meet the exciting opportunities that new media presents the supermarket industry."
Ellis Watson, general manager of Currant Bun, said: "We are enormously excited about helping Asda to be at the forefront of the dramatic change that awaits the retail world. In the first three weeks after coming out of the oven, the Bun has proven itself to be a very big player indeed. With the Bun now being baked at Asda, we're set to be number three in the market in the next two months."