News International extends relationship with TSMSi

- News International is to extend its relationship with the new media sales house, TSMSi, by incorporating the Times and the Sunday Times into TSMSi's adserving software, Netgravity.

- News International is to extend its relationship with the new media sales house, TSMSi, by incorporating the Times and the Sunday Times into TSMSi's adserving software, Netgravity.

The deal is designed to make the two online titles more attractive to online advertisers. TSMSi already handles the new media sales for the Times and the Sunday Times.

Netgravity adtracking software will allow advertisers in the two titles to get a detailed breakdown of how individual web ads were served and how many page impressions each received.





Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).