News International names agency trio for interactive brief

News International has appointed the New PHD-owned specialist agency, Rocket, to handle the media strategy task for its new interactive division alongside TBWA GGT Simons Palmer and HHCL & Partners, which will jointly handle the creative account.

News International has appointed the New PHD-owned specialist

agency, Rocket, to handle the media strategy task for its new

interactive division alongside TBWA GGT Simons Palmer and HHCL &

Partners, which will jointly handle the creative account.



Rocket won the account, which could be worth up to pounds 10 million,

following a shoot-out against Unity and Michaelides & Bednash. TBWA and

HHCL pitched against Fallon McElligott and the Times Newspapers’

incumbent agency, Rainey Kelly Campbell Roalfe/Y&R.



News International has kept the details of the task under wraps, but it

is believed that the division will house an entertainment network, which

TBWA will handle, and a recruitment service, which HHCL will manage.



The interactive division will fall within the remit of News

International Digital Publishing, and is part of a plan to exploit the

network of News Corp brands, which range from newspapers to its TV

network, Fox Entertainment.



The pitch was led by Jeff Cha, who was brought over from News

International in New York, and John Paul Sanchez, marketing director of

the UK interactive division.



News International Digital Publishing is headed by Alasdair Macleod, who

became managing director in July.



Sanchez was not available for comment as Campaign went to press. The

three winning agencies refused to comment on their appointment.



News International launched its first ISP in April with

currantbun.com.



The service was renamed bun.com last month in a bid to target a broader

audience. The pounds 10 million launch campaign was created by TBWA.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).