NEWS: Irn-Bru star leaves CDP after just three months to join GGT

Alex Paton, the award-winning Scottish copywriter, is moving to GGT after only three months at Collett Dickenson Pearce.

Alex Paton, the award-winning Scottish copywriter, is moving to GGT

after only three months at Collett Dickenson Pearce.



Paton, who swept the board with his Irn-Bru campaign at the Campaign

Poster Awards last year, cited a wish to work for a more creatively led

agency as the reason for his move from CDP. Paton joined CDP last

November from the Edinburgh shop, the Leith Agency.



He commented: ‘Tony and Guy [the creative directors of CDP] are great,

and have all the right intentions for making a good creative department.

It’s just a question of whether they have the opportunity to do that or

not.’



Paton, a Campaign Face to Watch in 1995, will partner the American art

director, Libby Brockoff, who has been working at GGT for the past nine

months. Paton said it was GGT’s ‘international feel’ which first

attracted him to the agency.



The 28-year-old Scot worked for two years at the Leith, where he created

the award-winning Irn-Bru work with his partner, Don Smith. Before that

he worked briefly at McCann-Erickson Scotland, after freelancing for a

while. At CDP he partnered Tim Brookes.



The joint creative director of GGT, Robert Saville, commented: ‘Alex

looks at things in an intriguing way. He’s also a real self-starter.’



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