NEWS: ISBA moves to beef up media lobbying with Wootton hiring

The Incorporated Society of British Advertisers is stepping up its media lobbying by raiding the agency world to fill the post of director of media services.

The Incorporated Society of British Advertisers is stepping up its media

lobbying by raiding the agency world to fill the post of director of

media services.



The client trade body has hired the former agency media director, Bob

Wootton, who is currently a partner at the media consultancy, De Saulles

Associates. He will join ISBA in April, replacing Peter Marr on his

retirement.



As director of media services, Wootton will take on a more high-profile

role than Marr, providing advertisers with advice and information on

media issues affecting clients.



John Hooper, the director general of ISBA, said that Wootton was a key

appointment for the society. ‘Media issues have always been at the top

of our agenda and remain of critical importance to our members,’ he

said.



Hooper added that Wootton would provide a focal point for ISBA’s stance

on advertising inflation and the creation of undesirable media

monopolies, as well as offering guidance to the society’s members on

major media issues. ‘Bob’s spread of experience has given him a thorough

grasp of our industry and the issues confronting it,’ Hooper said.



Wootton has 20 years of media experience, including posts as associate

media director of WCRS, media director of Horner Collis andÿ20Kirvan and,

latterly, media director of Griffin Bacal. He left Griffin Bacal in

December 1994.



ISBA has taken an increasingly aggressive stance on the issues of media

inflation and the concentration of media sales, but has also come under

attack from the media-owner community for its outspokenness on such

issues.



Wootton commented: ‘It is more important than ever that advertisers

express their views about the media effectively, and that they ensure

they get heard by speaking through the ISBA.’



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