NEWS: ITC rejects complaints about Daewoo spot

Duckworth Finn Grubb Waters has been chastised by TV viewers for its latest Daewoo commercial, according to the latest Independent Television Commission’s TV Ad Complaints Report.

Duckworth Finn Grubb Waters has been chastised by TV viewers for its

latest Daewoo commercial, according to the latest Independent Television

Commission’s TV Ad Complaints Report.



The Daewoo film shows an ultrasound scan of an embryo in the womb, which

grows into a car rather than a baby. It was considered distressing to

those viewers who had recently lost babies. Other viewers thought the ad

was an insensitive use of a potentially worrying procedure in order to

market a commercial product.



However, the 34 complaints were rejected by the ITC on the grounds that

an ultrasound scan is now standard for all pregnancies and that the ad

was produced in a restrained and tasteful style.



Publicis’s latest ad for the Renault Laguna also attracted criticism in

the report. The film features a man on trial in a French court, who is

acquitted because he could not have made a quick getaway on a twisting

mountain road while driving an ordinary car.



The ad attracted 18 complaints on the grounds that it condoned dangerous

driving and glorified a criminal’s triumph over the law. The complaints

were also thrown out by the ITC because no dangerous driving was shown.



The ITC did, however, uphold complaints against BMP DDB’s Mr Muscle ad,

which depicted ‘Mr Puny’ using the kitchen cleaner. They centred on its

depiction of the product, which the ITC felt did not reflect its usage

under normal conditions.



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