NEWS: ITC study indicates public reserved on pay-per-view sports

Around 70 per cent of people are concerned about the prospect of having to pay for sports programmes that are currently available for free on terrestrial television, according to new research by the Independent Television Commission.

Around 70 per cent of people are concerned about the prospect of having

to pay for sports programmes that are currently available for free on

terrestrial television, according to new research by the Independent

Television Commission.



The majority of both terrestrial and cable and satellite viewers agreed

with the statement: ‘It annoys me that in the future I may have to pay

to watch sports events that currently I can watch on the four main

broadcast channels.’



At the same time, 80 per cent of terrestrial-only viewers agreed that

the four main channels gave them all the viewing choices they wanted,

but only 29 per cent of respondents in cable and satellite homes agreed.



The findings come in the ITC’s latest report on TV called ‘Television:

the Public’s View’. The report also asked people about their programme

preferences. News came top of the list for the majority of respondents,

with 85 per cent very or quite interested in it.



When asked which medium they received their news from, 95 per cent of

people mentioned TV, compared with 70 per cent citing newspapers and 40

per cent radio.



Men were found to be more interested in factual programmes, sports,

alternative comedy and adult-only films than women were. Women preferred

soap operas, chat shows, health and children’s programmes and shows

designed specifically for women.



However, the quality of TV programmes has shown little improvement,

according to respondents. The majority of people feel that programme

standards have not changed since 1994, with only one in ten feeling that

there has been some improvement and 28 per cent believing that standards

have fallen.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).