NEWS: JWT forces Saatchis from summit of the Register-MEAL table

J. Walter Thompson has snatched top spot in Register-MEAL’s latest agency rankings, as the former number one, Saatchi and Saatchi, tumbled to fourth place.

J. Walter Thompson has snatched top spot in Register-MEAL’s latest

agency rankings, as the former number one, Saatchi and Saatchi, tumbled

to fourth place.



The figures measure client spending on TV, cinema, radio, display press

and outdoor ads from April 1995 to March 1996 compared with the same

period the previous year.



Saatchis, which has been top since 1988, showed a 28.43 per cent fall -

the largest of any agency in the top ten. It is the first time that the

full impact of the client fall-out after Maurice Saatchi’s departure

more than a year ago has registered in the figures.



Tamara Ingram, Saatchis’ joint chief executive, said: ‘Obviously it’s

not unexpected. We lost the equivalent of an agency the size of Bartle

Bogle Hegarty. We are getting lots of business. But there is always a

middle period between business loss and new-business spending. I think

everyone is impressed that we have done as well as we have. With new

wins such as Comet and Channel 5 coming through, we expect to be back at

number one next year.’



JWT, meanwhile, was up 13 per cent - a rise of 4.7 per cent, with a

billings increase of almost pounds 13 million.



Stephen Carter, JWT’s managing director, commented: ‘It’s a combination

of the consistent growth of our traditional business and piling on new

business in the past three-and-a-half years without losing anything of

substance.’



JWT is closely followed by Abbott Mead Vickers BBDO, which posted

billings of pounds 253 million, down 2.6 per cent year on year.



Young and Rubicam registered the largest percentage rise in billings,

with an increase of 42 per cent year on year.



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