J. Walter Thompson has snatched top spot in Register-MEAL’s latest
agency rankings, as the former number one, Saatchi and Saatchi, tumbled
to fourth place.
The figures measure client spending on TV, cinema, radio, display press
and outdoor ads from April 1995 to March 1996 compared with the same
period the previous year.
Saatchis, which has been top since 1988, showed a 28.43 per cent fall -
the largest of any agency in the top ten. It is the first time that the
full impact of the client fall-out after Maurice Saatchi’s departure
more than a year ago has registered in the figures.
Tamara Ingram, Saatchis’ joint chief executive, said: ‘Obviously it’s
not unexpected. We lost the equivalent of an agency the size of Bartle
Bogle Hegarty. We are getting lots of business. But there is always a
middle period between business loss and new-business spending. I think
everyone is impressed that we have done as well as we have. With new
wins such as Comet and Channel 5 coming through, we expect to be back at
number one next year.’
JWT, meanwhile, was up 13 per cent - a rise of 4.7 per cent, with a
billings increase of almost pounds 13 million.
Stephen Carter, JWT’s managing director, commented: ‘It’s a combination
of the consistent growth of our traditional business and piling on new
business in the past three-and-a-half years without losing anything of
JWT is closely followed by Abbott Mead Vickers BBDO, which posted
billings of pounds 253 million, down 2.6 per cent year on year.
Young and Rubicam registered the largest percentage rise in billings,
with an increase of 42 per cent year on year.