NEWS: JWT media head to be NABS chief

Helen Tridgell, a media group director at J. Walter Thompson, is to take over as the director of NABS when Denise Larkin retires next month.

Helen Tridgell, a media group director at J. Walter Thompson, is to take

over as the director of NABS when Denise Larkin retires next month.



Tridgell has spent the past nine years at JWT working on accounts such

as Nestle Rowntree, Warner Wellcome, De Beers and the Cable

Communications Authority.



Before that she was deputy media director at Foote Cone Belding, before

joining John Ayling and Associates, where she worked on the Asda

account.



Tridgell is familiar with charities, having worked on a number of

projects, including the Women of the Year advertising committee.



She has also been heavily involved in training as an active member of

the Media Circle and through her involvement with the Media Business

Course.



Tridgell said: ‘I believe we can’t do enough to keep people informed

about the great range of services on offer and to make sure that they

are relevant for the future.’



She has pledged to keep NABS in good shape until well into the

millennium, by which time she says it will need pounds 2 million a year

to constantly improve its services.



Larkin announced she was to retire in June (Campaign, 14 June), having

been the director of NABS for 11 years. When she joined the charity, it

was mainly as a benevolent society that offered aid to people in the ad

industry who had fallen on hard times and ran retirement homes.



However, the charity now concerns itself with younger advertising

professionals. It runs a job shop and helpline for those seeking

employment, and another helpline offering advice and counselling.



Ron Miller, the president of NABS, commented: ‘Denise is a hell of an

act to follow. There’s been a quantum leap in turning NABS from an old-

people’s charity into an industry charity.



‘However, I think Helen’s appointment is brilliant. I’ve known her for a

long time. She’s an eminently sensible person, very professional and

I’ve always been impressed by her diplomacy.’



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