NEWS: JWT takes pounds 2m Sun Microsystems out of Rainey Kelly

J. Walter Thompson has pulled the full-service pounds 2 million Sun Microsystems Computer business out of Rainey Kelly Campbell Roalfe and Pattison Horswell Durden, adding the UK business to the rest of the global account.

J. Walter Thompson has pulled the full-service pounds 2 million Sun

Microsystems Computer business out of Rainey Kelly Campbell Roalfe and

Pattison Horswell Durden, adding the UK business to the rest of the

global account.



JWT originally picked up Sun’s global business in December 1994, after

Andersen and Lembke’s decision to resign the account after winning

Microsoft in August.



However, despite making a central decision from its San Francisco

headquarters, Sun also gave individual countries the option of using

agencies at a local level.



There was a UK pitch between Rainey Kelly, D’Arcy Masius Benton and

Bowles, Duckworth Finn Grubb Waters and TBWA. On the media side, PHD won

after a battle between Eurospace and the Media Centre.



The appointment of JWT comes as part of a global branding initiative by

Sun, which will be spending at least dollars 30 million internationally

in 1996. It also highlights a marketing shift from product-based work to

branding.



The agency will be working on national advertising for both its hardware

and software products. A new campaign will break in both the national

and computer press later this year.



Stephen Carter, JWT’s managing director, said: ‘Sun has some incredible

products and the will to make them successful. We will be producing the

great ads it deserves.’



Robert Campbell, the creative partner at Rainey Kelly, said: ‘We were

caretakers of the business in the UK and only ever held it temporarily

while the global account was being sorted out.’



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