NEWS: K Advertising strips sexy hunk in Puma ad

K Advertising has unveiled a provocative new spot for Puma football boots, which features a hunk performing a lingering strip-tease, accompanied by a voiceover from the actress, Patsy Kensit.

K Advertising has unveiled a provocative new spot for Puma football

boots, which features a hunk performing a lingering strip-tease,

accompanied by a voiceover from the actress, Patsy Kensit.



The new TV ad, which breaks this week, opens with the words: ‘Men - they

only think about one thing,’ and shows a man peeling off his clothes,

right down to a shot of him taking off his underwear.



Kensit’s voiceover continues to talk about a ‘natural instinct’ which

can become ‘the most uncontrollable passion’ and takes up ‘every minute

of every day’.



Finally, the star of the ad brings out his Puma King football boots, and

the camera then pans out to show that he is actually in a football

locker room. One of his team-mates yells at him: ‘You’re late - get your

kit on.’



The endline, ‘Serious studs’, is seductively voiced by Kensit, who is

well known for her love of football and has dated Premier League players

in the past.



The commercial was written by Paul Domenet, art directed by Kevin Jones

and directed by Jon Greenhalgh at RSA Films. It will run alongside K

Advertising’s other Puma ad, which shows a woman threatening to throw

her lover’s Puma boots out of a window because of his obsession with the

game.



Keith Courtenay, K Advertising’s creative director, said: ‘The Puma

brand is all about the passion of football, and that’s what we have

tried to communicate in the films.’



Puma is strengthening its association with professional football, and

last week the company signed a pounds 15 million sponsorship agreement

with Leeds United.



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