NEWS: Keeble stages comeback at McBains

Giles Keeble, the creative partner of Leo Burnett who quit 15 months ago, is making a comeback in creative command of McBains, the Abbott Mead Vickers group integrated communications subsidiary.

Giles Keeble, the creative partner of Leo Burnett who quit 15 months

ago, is making a comeback in creative command of McBains, the Abbott

Mead Vickers group integrated communications subsidiary.



He will be the first big name creative hiring made by the agency in its

24-year history when he joins next month to begin what McBains says will

be a concerted effort to match its creative reputation with its hi-tech

production facilities.



Chris Noel-Johnson, the McBains chief executive, said: ‘This may seem a

strange appointment to some people but not to us. We are first and

foremost a creative business but we also believe passionately in the

process of integration.’



Keeble, 46, ended his six-year association with Burnetts in January last

year, five months after Gerard Stamp arrived to take over his day-to-day

and executive duties. ‘I wanted to return to writing ads but for various

reasons it didn’t work out,’ he said.



His move to McBains links him professionally with David Abbott, Abbott

Mead Vickers BBDO’s joint chairman and creative director, for the third

time in his career.



Keeble takes over a creative department that had been led and

reorganised by Steve Hobbs while the agency hunted for a high-profile

creative figure to take charge.



Keeble’s agency career has also embraced a number of different jobs. He

has worked as an account manager and a planner as well as a creative.



‘Giles is an original thinker and extremely talented,’ Noel-Johnson

said. ‘His career path is especially appealing to us because of his

breadth of experience.’



McBains, Abbott Mead’s first strategic acquisition eight years ago, has

a broad-based offering, covering advertising, design, direct marketing

and sales promotion. It is best known for the development of the

Electronic Studio, a sophisticated electronic production facility.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).