Adrian Kemsley - the former creative director and co-founder of Cowan
Kemsley Taylor - has been named as the new executive creative director
of Collett Dickenson Pearce.
Details have not yet been finalised, but Kemsley, who is one of eight
creative directors at Ammirati Puris Lintas, is expected to move to the
top job at CDP by the beginning of October. He replaces Tony Malcolm and
Guy Moore, who have moved to Simons Palmer Clemmow Johnson (story, p3).
Unlike Malcolm and Moore, Kemsley will have responsibility for CDP’s
entire creative output, including below the line. CDP’s creative
director (integrated), Neil Bannister, will now work with Kemsley,
rather than reporting directly to the managing director, Chris Macleod.
In addition, CDP’s president and creative advisor, John Salmon, will
return to his lower-profile role at the agency. Salmon, who cut down his
working hours last November after handing over the chairmanship of the
agency to Scott Sherrard (Campaign, 17 November 1995), has been working
full-time since June.
The 38-year-old Kemsley cut his teeth in advertising at Saatchi and
Saatchi, which he joined at the age of 24. He stayed at Saatchis for
seven years, creating his most famous work, the so-called ‘furry
friends’ campaign for the Solid Fuel Advisory Bureau, and, by the age of
29, he was one of the youngest board directors in the business. Two
years later he quit to help found his own agency, CKT, which he left
after three years, returning to the large agency budgets of Lintas.
Macleod said: ‘He has a cracking track record personally and a good
track record of being a creative manager. He can tackle both creative
and strategic problems.’
Kemsley commented: ‘I intend to build a creative department unlike any
other in London.’