NEWS: Kimberly-Clark divides tissues work

Kimberly-Clark has divided the European creative advertising for its consumer tissues division between Foote Cone Belding and J. Walter Thompson, knocking McCann-Erickson off its roster.

Kimberly-Clark has divided the European creative advertising for its

consumer tissues division between Foote Cone Belding and J. Walter

Thompson, knocking McCann-Erickson off its roster.



The move follows a review of the global advertising arrangements across

its tissues division in the wake of its recent dollars 9 billion merger

with arch-rival, Scott Paper (Campaign, 8 March).



The two companies announced a merger last July, but it was only passed

by the European Commission in January on the condition that it did not

involve combining Kimberly-Clark’s Kleenex and Scott’s Andrex brands.



FCB has retained Kleenex facial tissues and snatched Scott household

towels - currently marketed as Andrex Ultra - from McCanns. Andrex Ultra

is expected to be renamed, and could be supported by a pounds 12 million

ad budget across Europe in the next year.



Chris Rendel, FCB’s managing director, said: ‘It’s more business from a

valued client. We’re very pleased.’



JWT has won Kleenex’s toilet tissue range across Europe. The agency will

continue to handle Scott’s toilet tissue products in the UK, which are

currently branded under the Andrex name.



The review does not affect the Kimberly-Clark personal care brands.

Ogilvy and Mather will continue to handle worldwide advertising for

Huggies nappy products and the complete line of Kotex feminine care

products.



Media buying presentations will be made in the next few weeks. Media is

currently split between Universal McCann, which handles Scott’s media

buying, and John Ayling and Associates, which does media for Kimberly-

Clark. The Network and Optimedia also handle media business across

Europe. It is unlikely Kimberly-Clark will look beyond these agencies.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).