Andrew Kitching, the former News International promotions director, is
to join Mirror Group Newspapers as the managing director of marketing in
The appointment of Kitching, predicted by Campaign in May, was confirmed
earlier this week, and comes almost two months after the departure of
his predecessor, Charles Kirchner.
Kirchner resigned after a six-month stint in the role of Mirror Group’s
brand development director (Campaign, 24 May). He had been made the
marketing director designate before his departure.
Kitching is returning to the UK after nearly two years in the US, where
he held the post of vice-president, marketing, at the New York Daily
MGN’s spokesman, Nick Fullagar, commented: ‘Andrew will be responsible
for the promotions, marketing and brand development of all Mirror Group
Kitching will report directly to David Montgomery, Mirror Group’s chief
executive, and will operate at the same level within the company as the
newspaper managing directors: Bridget Rowe at the Sunday Mirror and
People, Colin Myler at the Daily Mirror and Amanda Platell at the