NEWS: KLD rejects traditional format for debut Lib Dems PPB

Knight Leach Delaney’s first Party Political Broadcast for the Liberal Democrats aired this week, using prominent news events to signpost significant developments in the party’s eight-year history.

Knight Leach Delaney’s first Party Political Broadcast for the Liberal

Democrats aired this week, using prominent news events to signpost

significant developments in the party’s eight-year history.



The film, which shuns the traditional use of talking heads, is made up

of footage from stories that have made the headlines since 1988, when

the party was formed. It is accompanied by subtitles noting parallel

events in the Lib Dems’ development.



The PPB aims to draw attention to the fact that while these events have

been happening, the Lib Dems have been quietly building support and

influence.



Footage includes scenes from the release of the hostage, John McCarthy,

and Julie Goodyear’s departure from her role as Bet Gilroy in Coronation

Street.



The rock soundtrack, which was specially commissioned, is meant to be

indicative of the late 80s and early 90s period. Alison Holmes, the Lib

Dems’ planning manager, said: ‘The PPB is about winning trust, and it

highlights a lot of things that people don’t know about us.’



The subtitles on the film relate various facts about the Lib Dems - that

membership is growing steadily, it is the largest third party in the

history of British politics, and has overtaken the Conservatives in

local government.



Knight Leach Delaney won the Lib Dems’ account earlier this month

(Campaign, 15 March), when it was given a brief to promote a simple and

positive view of the party during the run-up to the next general

election. The PPB was aired on Wednesday night across all TV stations.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).