NEWS: Labour ads take over Piccadilly Circus for Budget day

BMP DDB Needham helped the Labour Party steal some of the limelight from the Tories this week by buying three-quarters of the space on Maiden Outdoor’s Spectacolor site at London’s Piccadilly Circus on Budget day.

BMP DDB Needham helped the Labour Party steal some of the limelight from

the Tories this week by buying three-quarters of the space on Maiden

Outdoor’s Spectacolor site at London’s Piccadilly Circus on Budget day.



The public was treated to several messages from seven in the morning to

seven at night on Tuesday. ‘You’re worse off under the Tories,’ one

read. ‘Beware your wallets and handbags, Kenneth Clarke is operating in

this area,’ ran another.



A third message referred to the amount Labour claims that a typical

family is paying a year in extra taxes from the Conservative Party since

1992. ‘IOU pounds 800,’ it read, and was followed by a signature which

read as though it had come from the Chancellor of the Exchequer.



This execution was changed by BMP soon after the three o’clock Budget to

put into perspective the 1p tax cut announced in the Chancellor of the

Exchequer’s speech.



Gail Nuttney, BMP’s account manager for the Labour Party, explained the

move as being ‘to publicise the fact that the cuts made on Tuesday have

to be weighed against what has gone before. Even if the typical family

gets something back from the Budget, this is against a backdrop of an

extra pounds 800 a year on their tax bill since 1992.’



The electronic blitz was created by Richard Flintham, the art director,

and the copywriter, Andy McLeod - the pair who created BMP’s first

party political broadcast for the Labour Party (Campaign, 29 September).



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