NEWS: Labour attacks Xmas toy advertising

Labour MPs have attacked pre-Christmas television ads for ‘war toys’ and claimed they are breeding a generation of violent men.

Labour MPs have attacked pre-Christmas television ads for ‘war toys’ and

claimed they are breeding a generation of violent men.



Thirteen Labour MPs have signed a Commons motion urging parents not to

purchase ‘war toys’ or games portraying violence as Christmas presents.



‘Encouraging boys to want war toys and other violent games is the start

of a process of brutalisation which leads on to all the undesirable

behaviour patterns exhibited by so many males in later life,’ the motion

claims.



The MPs are demanding a Government-financed study into the likely

connection between toys and male violence - a course of action ministers

are expected to reject.



Tony Banks, the Labour MP who led the Commons attack, said: ‘Television

is inundated with advertisement after advertisement putting pressure on

kids, in order to put pressure on parents to buy some of the most

violent and aggressive toys imaginable. Every year they get more and

more violent.



‘I feel there has got to be some connection between putting aggressive

toys into the hands of our male children and aggressive male behaviour

in later life’.



Banks insisted he was not attacking advertisers or claiming that

‘everyone who plays with a war toy ends up a serial killer’.



But he believed the Government had a duty to fund a research study into

the impact of such toys. ‘It seems rational and reasonable that there

could very well be a connection. Otherwise, how do you explain so much

male violence in society? We have got to start looking for the causes,’

he said.



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