Granada Sky Broadcasting has appointed Lansdown Conquest to handle the
launch advertising for its seven new cable and satellite TV channels,
due to launch on 1 October.
Lansdown scooped the account, which is expected to spend pounds 2
million in the launch period, after a five-way pitch. The agency
competed against four other contenders. GSB refused to name the losing
agencies involved in the pitch.
Lansdown will handle the creative work for the launch campaign. Although
it did present its media service as part of the pitch, the media account
is being decided separately. An appointment is imminent.
GSB’s director of marketing, Ann Cook, said that she had been looking
for an agency that could tackle problems head on and added that Lansdown
‘showed a depth that the other agencies hadn’t. I was very impressed by
the expertise behind the team.’
Cook explained that the first work from the agency was due at the end of
August, ‘so we needed a team that was on the ball, reactive and fast
Bill Patterson, the chief executive of Lansdown, refused to reveal any
details of the planned campaign, but it is understood that creative work
will combine advertising for the umbrella GSB brand with the promotion
of individual channels.
GSB is due to launch with seven channels, including Granada Plus - the
archive channel which will screen golden oldies such as vintage episodes
of Coronation Street. The other channels
are Granada Men and Motors, Granada Good Life - which will encompass
four channels for shopping, food and wine, homes and gardens and health
and beauty, and Talk TV.
GSB has also signed a deal with the BBC’s library for access to around
200 hours of BBC archive shows, which include gardening and cookery