NEWS: Lansdown lands TV extension for Granada Sky Broadcasting,

Granada Sky Broadcasting has appointed Lansdown Conquest to handle the launch advertising for its seven new cable and satellite TV channels, due to launch on 1 October.

Granada Sky Broadcasting has appointed Lansdown Conquest to handle the

launch advertising for its seven new cable and satellite TV channels,

due to launch on 1 October.



Lansdown scooped the account, which is expected to spend pounds 2

million in the launch period, after a five-way pitch. The agency

competed against four other contenders. GSB refused to name the losing

agencies involved in the pitch.



Lansdown will handle the creative work for the launch campaign. Although

it did present its media service as part of the pitch, the media account

is being decided separately. An appointment is imminent.



GSB’s director of marketing, Ann Cook, said that she had been looking

for an agency that could tackle problems head on and added that Lansdown

‘showed a depth that the other agencies hadn’t. I was very impressed by

the expertise behind the team.’



Cook explained that the first work from the agency was due at the end of

August, ‘so we needed a team that was on the ball, reactive and fast

thinking’.



Bill Patterson, the chief executive of Lansdown, refused to reveal any

details of the planned campaign, but it is understood that creative work

will combine advertising for the umbrella GSB brand with the promotion

of individual channels.



GSB is due to launch with seven channels, including Granada Plus - the

archive channel which will screen golden oldies such as vintage episodes

of Coronation Street. The other channels



are Granada Men and Motors, Granada Good Life - which will encompass

four channels for shopping, food and wine, homes and gardens and health

and beauty, and Talk TV.



GSB has also signed a deal with the BBC’s library for access to around

200 hours of BBC archive shows, which include gardening and cookery

programming.



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