NEWS: Lansdown wins pounds 2m Appletise rebranding

Lansdown Conquest has landed the full-service job of relaunching Appletise in the UK, an account that could be worth up to pounds 2 million.

Lansdown Conquest has landed the full-service job of relaunching

Appletise in the UK, an account that could be worth up to pounds 2

million.



The business moves from Duckworth Finn Grubb Waters, which created a re-

written version of the ‘Adam and Eve’ story - seen in cinemas last year

- for the carbonated fruit juice. Media, which was with Pattison

Horswell Durden, also moves to Lansdown.



An infusion of new blood, including group marketing director, Stephen

Cahill, and UK marketing manager, Rob Abel, has prompted a move towards

a new look for the brand, which is owned by Appletiser UK.



Simon Frank, the creative director of Lansdown, confirmed the win: ‘We

are working on a completely new brand strategy,’ he said.



Appletise was launched in the 80s and is now available in two other

flavours, Orangetise and Grapetise. It has a good following among its

mainly female consumers, but has yet to shake off its image as a niche

drink.



Its relaunch is expected to kick off towards the end of the year with a

television campaign backed by press ads in addition to a below-the-

line drive.



Bill Patterson, the chief executive of Lansdown, said: ‘We have spent a

year putting together a team of top quality brand players and it looks

as though our strategy is beginning to pay off.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).