Denise Larkin is to retire from NABS by the end of this year, bringing
to a close her 11 years at the helm of the industry charity.
Larkin joined NABS in the welfare department 14 years ago, becoming its
director three years later. Since then, she has presided over huge
changes at the charity.
When Larkin joined, NABS was mainly a benevolent society, offering
welfare to members of the industry who had fallen on hard times, as well
as running retirement homes for the elderly.
However, the modern-day charity exists as much for the young as the old,
with such initiatives as a job shop for those looking for employment and
a helpline offering advice and counselling on anything from legal
contracts to personal relationships.
Ron Miller, the NABS president, said: ‘Denise has literally transformed
NABS from a charity almost exclusively preoccupied with the aged, to a
young, vibrant organisation. She also dragged NABS into the 21st
century. She has won the admiration and respect of all of us. We owe her
an enormous debt of gratitude and we wish her all the happiness she so
richly deserves in her retirement.’
Lyndy Payne, founder of the Advertising Agency Register and a member of
the general management committee of NABS, has worked with Larkin for
She said that Larkin would be missed as much for her likeable
personality as for her good work: ‘She’s wonderful in that she’s very
gentle but very positive. She’s outstanding in her understanding of
people and perception of their problems,’ Payne said.
Larkin plans to get more involved in the local community from her home
in Berkshire, as well as devoting more time to her family and her
passion for growing orchids. Before NABS, Larkin was the director of
personnel at Wasey Campbell Ewald.
NABS has already begun the search for a replacement through the
headhunter, Wendy Braverman Associates. Payne said the charity was
looking for someone with good interpersonal skills and preferably a
degree of experience in the advertising industry. Larkin will stay on at
NABS as long as it takes to find a suitable replacement.