NEWS: Law Society moots ads drive

Solicitors are considering plans to mount a pounds 5 million TV campaign to bolster their image and counter public dissatisfaction with their service.

Solicitors are considering plans to mount a pounds 5 million TV campaign

to bolster their image and counter public dissatisfaction with their

service.



The Law Society, their professional body, is thinking of imposing a

pounds 100 levy on partners in every solicitors’ firm in England to fund

the initiative.



The society has set up a working party to look at ways of polishing

solicitors’ tarnished reputations, and a possible generic campaign is

one of a number of schemes being examined.



Martin Mears, the Law Society’s president, is understood to have held

preliminary talks with Glasgow’sÿ20Riley Advertising, which has had

experience of running generic advertising for the Law Society of

Scotland.



However, a senior Law Society executive said: ‘Things are at a very

early stage and there are no formal plans yet for a campaign. There

would have to be consultation with the profession before we do

anything.’



News of the move comes hard on the heels of a Law Society survey which

reports high levels of public dissatisfaction at the way the profession

handles complaints made against it by the public.



At the same time, many solicitors are keen to generate more business as

recession bites into their incomes, the housing market remains in

decline and competition grows intense for the conveyancing services on

which they used to have a virtual monopoly.



But the issue of advertising continues to split the profession, with

some solicitors, particularly those working for commercial clients,

questioning its benefit.



The Law Society’s biggest problem may be to sustain support from

solicitors for an ongoing campaign. Senior executives believe the

advertising would have to run for three years if the budgets were not to

be wasted.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).