NEWS: Leith nets Scotsman work

The Scotsman is squaring up to its UK rivals and has appointed the Leith Agency to spearhead its return to mainstream advertising.

The Scotsman is squaring up to its UK rivals and has appointed the Leith

Agency to spearhead its return to mainstream advertising.



The Scottish daily held a pitch for its pounds 500,000 account and is

thought to have seen four shops, including the Leith Agency; Smarts; the

Faulds Advertising offshoot, the Glasgow Agency; and one other.



A heavyweight branding campaign is expected to appear on TV, posters and

radio this spring, pitching the Scotsman against its UK broadsheet

rivals. The advertising’s main target will be the 61,000 readers of

national newspapers on the east coast of Scotland.



John Rowley, the managing director of the Leith Agency, said: ‘We will

position the Scotsman in the same way we position our agency - as an

excellent set-up that just happens to be in Scotland.’



There was no incumbent on the business, and the newspaper’s creative and

media work have been tackled in-house. The media account is still under

review, but is tipped to go to the Media Business, which handles the

media for Scotland on Sunday, the Scotsman’s sister title.



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