NEWS: The Leith scoops golds at Roses with Irn-Bru

The Leith agency swept the board with its Irn-Bru work at this year’s Roses Awards, snaring five golds and the same number of silvers at the ceremony in Manchester this week.

The Leith agency swept the board with its Irn-Bru work at this year’s

Roses Awards, snaring five golds and the same number of silvers at the

ceremony in Manchester this week.



The Leith also came out on top in its yearly unofficial battle with its

Scottish rival, Faulds. Its success was cemented by scooping the

chairman of the judges’ award for its work on Tennents Lager.



Irn-Bru won golds for the Leith in the best television campaign and best

poster campaign of 1996 sections, as well as for best television ad of

the year. Its ‘mother and daughter’ execution was singled out for a

silver for best art direction and a gold for best outdoor poster.



The Leith scored a silver with Tennents Lager in the best cinema

campaign category.



The agency’s haul of medals this year reversed its form against Faulds

in 1995, when its rival won four golds against the Leith’s one. This

year, the Leith secured five and Faulds only one - for best consumer

magazine advertisement in colour with its work for the retailer, Jane

Davidson. Jane Davidson also picked up a silver for Faulds in the best

press campaign for a retailer and best consumer magazine campaign in

colour categories.



Pulse Productions’ work for Bradford University students’ union was

voted best radio commercial of the year.



Other agencies decorated at the evening, the Roses’ 16th year, included

Robson Brown Advertising, which picked up a silver for best consumer

magazine ad in mono, and BDH, which won a silver for its Spillers work

in the best national press campaign category.



Catapult also won a gold for best use of photography for its client,

Philip Myers Press, while Cheetham Bell picked up awards for its work on

the Roy Castle Foundation, the Noose Clothing Company and the outdoor

clothing specialist, Berghaus.



No awards were made this year for best trade press campaign for a

consumer product, best television campaign for a retailer, or best

national press campaign in mono or colour.



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