NEWS: Les Stern takes number two slot as Bates Dorland looks to the future

Les Stern, the executive planning director of Bates Dorland, is being appointed the agency’s second-in-command under its chairman, Graham Hinton.

Les Stern, the executive planning director of Bates Dorland, is being

appointed the agency’s second-in-command under its chairman, Graham

Hinton.



His promotion is partly in response to the extra burdens likely to be

placed on Hinton after his probable election as president of the

Institute of Practitioners in Advertising later this year. It was not

prompted, Dorlands sources insisted this week, by the high-profile

departure of the Dorlands group chief executive, Paul Twivy, who is

currently suing the agency for wrongful dismissal (Campaign, 18

October).



Stern, 47, will retain his planning responsibilities as well as his

title of worldwide planning director for the Bates network.



Hinton said: ‘I felt I needed a proper deputy and this appointment

recognises Les’s important contribution to Dorlands over several years.’



Stern will chair meetings of the Dorlands board and executive committee

meetings in Hinton’s absence and ensure the agency is responsive to

client needs.



Stern, who joined Dorlands from WCRS seven years ago, is regarded as a

driving force at the agency, and was one of the architects behind its

renaissance during the early 90s. He is also one of the most trusted

lieutenants of Michael Bungey, the Bates worldwide chairman.



However, it is believed Stern has not been comfortable with his

international planning role which is limited because of the few genuine

international accounts held by the network.



Stern commented: ‘It hasn’t always been plain sailing here, but Graham

is somebody who will make us punch our weight.’



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