NEWS: Levi’s to unveil first heroine in new 501 jeans commercial

Levi’s unveils its first 501 heroine in the latest TV and cinema commercial from Bartle Bogle Hegarty, which breaks on Friday.

Levi’s unveils its first 501 heroine in the latest TV and cinema

commercial from Bartle Bogle Hegarty, which breaks on Friday.



Ten years after Nick Kamen dropped his trousers in BBH’s first Original

Jeans spot, ‘launderette’, the 16-year-old Russian model, Kristina

Semenovskaia, stars in the futuristic new ad, ‘planet’.



The 60-second commercial, which highlights the recently launched 501

jeans for women, is set in a small town reminiscent of 50s America, but

on a remote planet.



A young woman returns from a long-distance shopping trip, and emerges

from her space craft clad provocatively in jeans and a bra to the

evident amazement of her father, who is dressed in stereotypical sci-fi

gear. The endline reads: ‘Made from 01 Denim, North Carolina, Earth.

Levi’s 501. The original jean.’



Directed by Vaughan and Anthea through Federation, the ad features the

ethereal song, Spaceman, by Babylon Zoo. The copywriter was Roger

Beckett and the art director was Andrew Smart.



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