Lex Service, Britain’s biggest car dealer and contract hire group, is
rethinking its pounds 4 million advertising and media accounts and
considering pooling all of its media into a single shop.
The group has been talking to a number of creative and media companies
after deciding to streamline its marketing and communications
Lex’s interests span new and used car sales and a car hire business. Its
brands include Lex Autocentres, Lex Autosales and Lex Bodycentres.
The company is emerging from a year of depressed profits and looking to
improve the value it receives from its advertising budgets.
Lex has previously used a range of regional creative and media companies
to handle the various parts of its business. But it has now decided to
try a centralised approach, particularly on the media planning and
HHC Advertising in Bristol and Clilverd Booth Lockett Makin worked
together last year on a national press campaign for Lex. However, they
are not thought to be involved in the company’s advertising review.
Rob Clilverd, managing director of Clilverd Booth, said he had worked
with Lex purely on a project basis. ‘We haven’t lost the media account.
Our relationship was purely for a one-off.’
Lex has handed TMD Manchester a temporary project to work on media
planning and buying for new car sales in the North of England, but has
also signalled its intention to hold a full-scale media review.
A number of creative shops are also lining up to pitch for the creative
account, including Stowe Bowden Wilson.
No-one at Lex was available for comment.