NEWS: Ley sets up shop with Sky TV deal

Philip Ley, the marketing director of British Sky Broadcasting, is following in the footsteps of Kevin Morley and Rover by launching his own advertising agency, with Sky as his first client.

Philip Ley, the marketing director of British Sky Broadcasting, is

following in the footsteps of Kevin Morley and Rover by launching his

own advertising agency, with Sky as his first client.



He will open doors for business within a few months with the pounds 20

million Sky account, and ambitions to carve out a unique position in the

agency marketplace.



Ley said that he has always wanted to launch his own advertising and

marketing agency, and would be creating the sort of shop suited to fast-

moving brands that require speedy advertising solutions.



‘My experience as a marketing director has given me an insight into the

sort of agency suited to a business such as Sky,’ Ley said. ‘The new

agency will have the ability to produce advertising at a moment’s notice

with a combination of speed and creativity.’



Sky’s advertising account had been handled by Bartle Bogle Hegarty, then

shifted into Duckworth Finn Grubb Waters on a three-month contract last

July. This contract was not renewed. Zenith Media’s hold on Sky’s media

buying account is unaffected.



Ley refused to give details of the structure or personnel of the new

agency, but said that his role would be a creative one.



He will be replaced at Sky by the company’s advertising and media

director, Jim Hytner, who takes responsibility for the company’s

advertising, promotional and media strategy.



Hytner said that he was currently finalising ad budgets for the next

financial year, but he expected Sky’s spend to at least equal last

year’s pounds 18.5 million.



‘We will continue our marketing strategy where Philip leaves off,’

Hytner added. ‘This means a focus on event-led marketing to maintain the

momentum of our marketing edge.’



Both Ley and Hytner joined Sky in June 1994 from Sega, where Ley was

European marketing director and Hytner was European marketing manager.



Ley’s departure and decision to launch his own agency has sparked

speculation that he could also be preparing to handle the launch

advertising for the planned Granada Sky satellite channels, due to

launch towards the end of the year.



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