Philip Ley, the marketing director of British Sky Broadcasting, is
following in the footsteps of Kevin Morley and Rover by launching his
own advertising agency, with Sky as his first client.
He will open doors for business within a few months with the pounds 20
million Sky account, and ambitions to carve out a unique position in the
Ley said that he has always wanted to launch his own advertising and
marketing agency, and would be creating the sort of shop suited to fast-
moving brands that require speedy advertising solutions.
‘My experience as a marketing director has given me an insight into the
sort of agency suited to a business such as Sky,’ Ley said. ‘The new
agency will have the ability to produce advertising at a moment’s notice
with a combination of speed and creativity.’
Sky’s advertising account had been handled by Bartle Bogle Hegarty, then
shifted into Duckworth Finn Grubb Waters on a three-month contract last
July. This contract was not renewed. Zenith Media’s hold on Sky’s media
buying account is unaffected.
Ley refused to give details of the structure or personnel of the new
agency, but said that his role would be a creative one.
He will be replaced at Sky by the company’s advertising and media
director, Jim Hytner, who takes responsibility for the company’s
advertising, promotional and media strategy.
Hytner said that he was currently finalising ad budgets for the next
financial year, but he expected Sky’s spend to at least equal last
year’s pounds 18.5 million.
‘We will continue our marketing strategy where Philip leaves off,’
Hytner added. ‘This means a focus on event-led marketing to maintain the
momentum of our marketing edge.’
Both Ley and Hytner joined Sky in June 1994 from Sega, where Ley was
European marketing director and Hytner was European marketing manager.
Ley’s departure and decision to launch his own agency has sparked
speculation that he could also be preparing to handle the launch
advertising for the planned Granada Sky satellite channels, due to
launch towards the end of the year.