NEWS: Lib Dems hire KLD for election task

The Liberal Democrats have appointed Knight Leach Delaney to steer the party’s advertising and communications through the next general election.

The Liberal Democrats have appointed Knight Leach Delaney to steer the

party’s advertising and communications through the next general

election.



Paddy Ashdown’s party split two years ago from its last agency, TBWA

Holmes Knight Ritchie, which created the ‘my vote’ slogan for the last

election in April 1992.



The Lib Dems recently put together a committee to provide advertising

advice (Campaign, 22 September 1995), but the party now recognises the

urgent need to create an impact and has briefed KLD to craft a clear,

consistent message for it.



Stuart Leach, the managing director of KLD, and an ardent supporter of

the Lib Dems, said: ‘We must give a simple and positive view of the

party. The demands of an election campaign require a strongly integrated

approach and we relish the challenge.’



The Lib Dems have a decentralised structure, with a lot of autonomy at

local level, but the party wants its thinking to be formulated into a

coherent message that works both locally and nationally.



In the run-up to the next general election, KLD’s campaign will compete

against BMP DDB Needham’s radical work for the Labour Party, and M&C

Saatchi’s projects for the Conservative Party.



Lord Holme, the chairman of the Liberal Democrat general election team,

said: ‘We don’t want an advertising agency to create an image, we need

one to help express our policies attractively. KLD is a progressive

agency and will help us to speak convincingly to the many people who are

disillusioned with politics.’



Alison Holmes, the party’s planning manager, said: ‘Stuart Leach

understands the spirit and ethos of the party, and is rare in that he

knows about both politics and advertising.’



KLD is already working on cinema and poster campaigns, as well as a

Party Political Broadcast that will run at the end of the month.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).