NEWS: Lib Dems say rival ads waste money

The Liberal Democrats have attacked the multi-million pound advertising campaigns run by the Conservatives and Labour, claiming they do not impress voters.

The Liberal Democrats have attacked the multi-million pound advertising

campaigns run by the Conservatives and Labour, claiming they do not

impress voters.



Paddy Ashdown’s party, which will have virtually no money available for

advertising until the general election is actually called, is making the

most of its relative poverty by accusing the two main parties of wasting

money on their campaigns.



Knight Leach Delaney, the Lib Dems’ ad agency, will unveil a poster

during the party’s conference in Brighton next week which will claim

that only the Lib Dems have the courage to invest money in education. It

will be displayed on a mobile advan, which will tour marginal seats on

the south coast.



The contrast with the two main parties’ campaigns was further evident in

a Lib Dem party political broadcast shown this Wednesday. KLD’s idea was

to show Ashdown meeting ‘real people’ in a natural environment. Ashdown

was filmed talking about education and health to a group of 20 people

who did not vote for the Lib Dems at the last election.



The broadcast was produced by the Devon-based company, Smith and Watson,

and the theme music was written by Alan Price.



It includes the slogan, ‘courage for the future’, which will be the

theme of next week’s conference.



Lord Holme, chairman of the Lib Dems’ general election campaign, accused

the Tories and Labour of ‘throwing money around like drunken sailors’.



Alison Holmes, the party’s election planning manager, added: ‘We will

have a different style from the other parties, which are addressing each

other in ad talk but not speaking to the people. They are like two

giants who are blocking out the sunshine.



‘We cannot compete with them but, even if we had more money, we would

not spend it on posters. I would rather spend it on appointing more

staff in our target seats.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).