The Liberal Democrats have attacked the multi-million pound advertising
campaigns run by the Conservatives and Labour, claiming they do not
Paddy Ashdown’s party, which will have virtually no money available for
advertising until the general election is actually called, is making the
most of its relative poverty by accusing the two main parties of wasting
money on their campaigns.
Knight Leach Delaney, the Lib Dems’ ad agency, will unveil a poster
during the party’s conference in Brighton next week which will claim
that only the Lib Dems have the courage to invest money in education. It
will be displayed on a mobile advan, which will tour marginal seats on
the south coast.
The contrast with the two main parties’ campaigns was further evident in
a Lib Dem party political broadcast shown this Wednesday. KLD’s idea was
to show Ashdown meeting ‘real people’ in a natural environment. Ashdown
was filmed talking about education and health to a group of 20 people
who did not vote for the Lib Dems at the last election.
The broadcast was produced by the Devon-based company, Smith and Watson,
and the theme music was written by Alan Price.
It includes the slogan, ‘courage for the future’, which will be the
theme of next week’s conference.
Lord Holme, chairman of the Lib Dems’ general election campaign, accused
the Tories and Labour of ‘throwing money around like drunken sailors’.
Alison Holmes, the party’s election planning manager, added: ‘We will
have a different style from the other parties, which are addressing each
other in ad talk but not speaking to the people. They are like two
giants who are blocking out the sunshine.
‘We cannot compete with them but, even if we had more money, we would
not spend it on posters. I would rather spend it on appointing more
staff in our target seats.’