NEWS: Liberty takes legal step to halt LNR bid to adopt LBC name

Liberty Publishing has slapped an injunction on London News Radio to prevent it from relaunching itself as LBC.

Liberty Publishing has slapped an injunction on London News Radio to

prevent it from relaunching itself as LBC.



The Radio Authority gave the London station permission to use the old

LBC name last April and, since then, LNR has been researching the name.



However, Simon Ward, the sales and marketing director of GWR Group,

which owns 30 per cent of LNR, said that no definite decision had been

taken to rebrand the AM Newstalk service with the famous LBC name when

it relaunches later this year. ‘We went to the Radio Authority and it

gave us permission to re-use the name if we wanted to. We have been

researching the LBC name, but there are good and bad reasons for using

an old brand name,’ he commented.



However, John Dux, the managing director of Liberty, said it had already

registered the LBC name and trademarks for its own purposes.



Initially, there was speculation that Liberty was planning to use the

name to relaunch Viva! - the women’s station that it bought last month

(Campaign, 10 May). Although this no longer appears to be the case, the

company is understood to want the right to use the LBC name for other

broadcasting interests. Dux said: ‘We own the trademarks and we may wish

to use the LBC name for something we do under Liberty Broadcasting.’

Liberty plans to relaunch Viva! in the autumn.



LNR will also be relaunched later this year with a creative campaign

through McBain’s and media planning and buying through Abbott Mead

Vickers BBDO.



Ward said there was, as yet, no definite date for the relaunch was already being booked.