Liberty Publishing has slapped an injunction on London News Radio to
prevent it from relaunching itself as LBC.
The Radio Authority gave the London station permission to use the old
LBC name last April and, since then, LNR has been researching the name.
However, Simon Ward, the sales and marketing director of GWR Group,
which owns 30 per cent of LNR, said that no definite decision had been
taken to rebrand the AM Newstalk service with the famous LBC name when
it relaunches later this year. ‘We went to the Radio Authority and it
gave us permission to re-use the name if we wanted to. We have been
researching the LBC name, but there are good and bad reasons for using
an old brand name,’ he commented.
However, John Dux, the managing director of Liberty, said it had already
registered the LBC name and trademarks for its own purposes.
Initially, there was speculation that Liberty was planning to use the
name to relaunch Viva! - the women’s station that it bought last month
(Campaign, 10 May). Although this no longer appears to be the case, the
company is understood to want the right to use the LBC name for other
broadcasting interests. Dux said: ‘We own the trademarks and we may wish
to use the LBC name for something we do under Liberty Broadcasting.’
Liberty plans to relaunch Viva! in the autumn.
LNR will also be relaunched later this year with a creative campaign
through McBain’s and media planning and buying through Abbott Mead
Ward said there was, as yet, no definite date for the relaunch was already being booked.