NEWS: Live TV attacks Sky boxing tactics with ‘pay-to-view’ spoof

Live TV, the Mirror Group’s cable venture, is thumbing its nose at its rival Sky TV with the launch of a ‘pay-to-view’ initiative in which viewers are actually paid for watching certain programmes.

Live TV, the Mirror Group’s cable venture, is thumbing its nose at its

rival Sky TV with the launch of a ‘pay-to-view’ initiative in which

viewers are actually paid for watching certain programmes.



The move is a tongue-in-cheek response to Sky’s decision to screen the

Mike Tyson versus Frank Bruno boxing match as the UK’s first ever pay-

per-view programme live from Las Vegas on Sunday.



Live TV is screening its own version of the fight featuring Tyson and

Bruno lookalikes. Viewers who tune in can dial a special number during

the fight, answer a question and register their name and address to

receive pounds 1.



Live TV’s head of technical operations, Mike Spinks, said: ‘We

anticipate a huge response and will lay on extra telephone lines.’



Live TV’s head of programmes, Nick Ferrari, said: ‘I can think of dozens

of programmes on other stations that could actually get some viewers if

they were only prepared to pay for them.’



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