NEWS: Liz Taylor to use TV shows as platform to sell her perfume

Elizabeth Taylor is to appear in a number of US comedy shows to promote her new fragrance in a controversial product-placement blitz on the CBS television network.

Elizabeth Taylor is to appear in a number of US comedy shows to promote

her new fragrance in a controversial product-placement blitz on the CBS

television network.



Taylor is understood to be making guest appearances on four American

sitcoms scheduled to run back to back on CBS on 26 February. She will

use the programmes as a platform to promote Black Pearls, a new perfume

from Elizabeth Arden.



The storylines for the comedies - the Nanny, Can’t Hurry Love, Murphy

Brown and High Society - will include Taylor searching for her Black

Pearls necklace, supposedly lost while on location filming the launch ad

for the perfume.



Using programme editorial time to promote products is not a new

phenomenon in the US. Diet Coke recently had a similar tie-in with

another American comedy, NBC’s Friends. But this is thought to be the

first time that this sort of product placement has been so overtly woven

into the programme format.



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