NEWS: Lowes expands its offering

The Lowe group is to target key pieces of below-the-line business from existing clients through its burgeoning range of integrated services, which swelled this week with the acquisition of the through-the-line agency, Interfocus.

The Lowe group is to target key pieces of below-the-line business from

existing clients through its burgeoning range of integrated services,

which swelled this week with the acquisition of the through-the-line

agency, Interfocus.



The purchase of a majority stake in Interfocus, and its merger with the

Lowe Group’s existing Brompton Agency, immediately creates an agency

with combined billings of pounds 50 million and a staff of 80.



The venture will be headed by the Interfocus chairman, Sandy Scott, and

its managing director, Matthew Hooper. The managing director of

Bromptons, John Coleman, is expected to remain with the group.



The purchase of Interfocus, together with the creation of Lowe Direct

earlier this year (Campaign, 19 January), will enable the Lowe Group to

present a full integrated offering to existing Lowe Howard-Spink

clients, such as Tesco and Vauxhall.



Frank Lowe, the group’s chairman, said: ‘We will present what we have on

offer to all of our clients before the end of the year. The acquisition

of Interfocus puts one of the last pieces in place.’



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