Abbott Mead Vickers BBDO was a multiple winner at the Creative Circle
awards this year, with its ‘twister’ commercial for Volvo picking up the
platinum award, as well as winning two golds and three silvers across a
wide range of categories.
The ‘twister’ copywriter, Tom Carty, and his art director, Walter
Campbell, also picked up a special award conferred by the Creative
Circle’s president, Dave Waters.
Waters, joint creative director of Duckworth Finn Grubb Waters, said the
pair deserved a special accolade for ‘consistently proving it is still
possible to put across a very powerful, disciplined advertising message
in a seemingly wild and undisciplined way’.
He also said the judges were tough this year, the second in which all
members had to be under 35. Only six golds were awarded, compared with
nine in 1995, and 17 categories did not even merit a silver.
The prizes were announced on Monday night. Gold winners included WCRS,
for its work on BMW; Leagas Delaney for Adidas; Rainey Kelley Campbell
Roalfe with ‘Miller Time’; and Saatchi and Saatchi for Club 18-30.
A full list of winners is published as an insert in this week’s