NEWS: Lynds recruits Chris Dickens to boost Katz’s senior profile

Katz International, the media sales house, has lured the media veteran, Chris Dickens, to be its first non-executive director in a move designed to strengthen the company’s senior line-up.

Katz International, the media sales house, has lured the media veteran,

Chris Dickens, to be its first non-executive director in a move designed

to strengthen the company’s senior line-up.



Dickens, the former worldwide media director of Young and Rubicam and

the non-executive chairman of Postar, the Outdoor research body, was

approached by Simon Lynds, the chief executive of Katz.



Lynds, who joined Katz in March as part of an overhaul, created the role

for Dickens. ‘Chris is absolutely right for the post we have designed

for him,’ he said.



Dickens’ brief will be to work with Lynds to strengthen Katz’s

proposition in a number of areas. The sales house wants to beef up its

advertiser-led offering and develop closer working relationships with

client companies. Dickens will also play a role in the international

development of the Katz brand.



In addition, Katz will tap into Dickens’ experience as part of the

company’s new-business drive. Katz handles media sales for a range of

media owners, including radio stations, cable TV stations and in-flight

media for British Airways and is now working to strengthen its portfolio

in these areas.



Katz recently picked up the media sales contract for Choice FM and is

understood to be in talks with the GWR radio group about extending its

sales relationship with the company.



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