NEWS: M&C Saatchi to head relaunch of SelecTV

SelecTV, Carlton Communications’ newly acquired cable channel, is believed to have picked M&C Saatchi to spearhead a major relaunch with new programming.

SelecTV, Carlton Communications’ newly acquired cable channel, is

believed to have picked M&C Saatchi to spearhead a major relaunch with

new programming.



Neither the agency nor Janet Goldsmith, SelecTV’s managing director,

were available to confirm the win but sources say the appointment will

soon be formalised.



It comes just two months after M&C Saatchi was assigned ITV’s creative

account, heralding what is said to be an aggressive marketing drive

throughout 1996 (Campaign, 19 January).



Carlton became the first ITV company to own a cable channel when it

bought the SelecTV cable operation for pounds 5.2 million last month. In

a separate deal, SelecTV’s library and production business was bought by

Pearson.



Carlton plans to develop the channel - currently available to about one

million homes throughout the country - using its library of programming

which promises to be less nostalgic and more contemporary than UK Gold.



It can draw on an extensive library of ITV programmes including Kavanagh

QC, Lovejoy, Birds of a Feather and Peak Practice.



The chairman of Carlton, Nigel Walmsley, said at the time that the

acquisition was one of a number it planned to make in the satellite and

cable fields and that it might change the channel’s branding.



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