NEWS: Maher Bird scoops pounds 1m press push for ambitious IT outfit

Maher Bird Associates has been appointed by Xyratex, the IT storage and networking company which was formed in a management buyout from IBM two years ago.

Maher Bird Associates has been appointed by Xyratex, the IT storage and

networking company which was formed in a management buyout from IBM two

years ago.



The appointment was made after a pitch against several unnamed agencies.

The business is thought to be worth up to pounds 1 million.



Maher Bird’s first campaign will be for the launch of MaxIT, a high-

capacity portable disk drive for PCs and Macs.



Stephen Maher, the managing director of Maher Bird, said: ‘Xyratex is an

exciting company which is pioneering many IT products and we are pleased

to be working in the IT market - an area where we have lots of

expertise. They are great people and have agreed to run some great

work.’



Xyratex, based in Hertfordshire, was established in late 1994. It

employs more than 2,000 people and has a turnover of pounds 300 million.

The company makes hard drives, storage systems and other IT hardware and

software, which it sells throughout the world.



Louise Ford, the marketing communications manager at Xyratex, said: ‘We

were very impressed by Maher Bird’s excellent creative work and

unrivalled understanding of the IT market.’



Maher anticipates that in the future the main issue in IT will be

storage capacity. Xyratex has been developing advanced technology in

this area since its inception.



He added that other campaigns and product launches will follow

throughout the year, with advertising targeted mainly at the business

press and specialist IT titles. Media is being handled by Manning

Gottlieb Media.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).