NEWS: Maiden regains 48-sheet initiative with regional deals

Maiden Outdoor, the poster contractor, has increased its dominance of the 48-sheet poster market through two new sales and marketing agreements.

Maiden Outdoor, the poster contractor, has increased its dominance of

the 48-sheet poster market through two new sales and marketing

agreements.



Maiden has acquired a 57 per cent share in the poster contractor,

Brunton and Curtis, and has agreed to market its 800 sites, which are

mainly in the Meridian and Anglia regions.



Maiden has also reached an agreement with the outdoor company, Alfresco,

to market its 200 sites in the North-east of England.



The deals add around 1,000 new sites to Maiden’s stock, bringing the

contractor’s total holdings to more than 13,000 48-sheet sites and

almost 1,000 96-sheet sites.



Ron Zeghibe, chief executive of Maiden, said that the new agreements

wrapped up ‘good quality panels that we actively wanted. This will

enable us to offer a better spread of top-quality campaigns.’



Maiden now has a 30 per cent share of the 48-sheet market but the new

deals are unlikely to spark a fresh enquiry into market dominance in the

poster medium.



Maiden has been plotting the Brunton and Curtis tie-up for some time,

and the plans formed part of Maiden’s proposals to the Department of

Trade and Industry when it bought British Transport Advertising last

summer.



The proposals were passed by the DTI, effectively relaxing restrictions

on ownership in the poster market.



Maiden’s latest initiative should compensate the company for the loss of

its sales and marketing agreement with National Solus Sites, which has

now teamed up with the rival contractor, Mills and Allen.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).