NEWS: Maiden to sponsor students on a TBWA creative placement

Maiden Outdoor is to launch the industry’s first creative placement sponsorship scheme as part of its involvement with the 1997 D&AD Student Awards.

Maiden Outdoor is to launch the industry’s first creative placement

sponsorship scheme as part of its involvement with the 1997 D&AD

Student Awards.



The poster contractor has teamed up with TBWA to offer the winning

students a three-month placement at the agency. The winners also receive

a D&AD pencil, a display in the Saatchi Gallery and a cash award. Maiden

will also provide a free 48-sheet campaign of 100 panels for the winning

ad.



‘We have always declared our commitment to high standards of creativity

on outdoor, and we are fulfilling our promises with real money,’ Maiden

Roadside’s managing director, Francis Goodwin, said. ‘If this encourages

entries we will make it into an annual initiative.’



It is hoped that the lure of a placement at a top agency will heighten

competition in what has become the most coveted of the student award

schemes. Maiden’s only condition is that at least some of the work

experience is spent on posters.



The award will go to the team that designs the best poster for the

charity, Children’s Aid Direct. Judging takes place next spring.



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