NEWS: Malcolm White set to take on planning director’s job at APL

Ammirati Puris Lintas has beefed up its planning department with three new appointments, six months after Nicky Buss joined from MTV as the agency’s head of planning.

Ammirati Puris Lintas has beefed up its planning department with three

new appointments, six months after Nicky Buss joined from MTV as the

agency’s head of planning.



Buss’s most senior appointment is Malcolm White, 32, who joins APL from

BMP DDB as a planning board director. White will report directly to

Buss.



At BMP, White was the planner responsible for Labour Party work. He also

worked on Crookes Healthcare brands.



Buss said: ‘Malcolm is a great planner, renowned for excellence in both

strategic thinking and creativity. But, more unusually, he is also

forward-thinking in his approach to planning.’



White started in advertising in 1987 at DMB&B as a graduate trainee. He

then moved to Yellowhammer where he worked on Barclays, Fiat and the

Central Office of Information’s Drugs account.



It was also at Yellowhammer that he made the switch to planning. When

the agency merged with DMB&B in 1990, White retained planning

responsibility for Yellowhammer’s accounts and also worked on St Ivel.

He moved to BMP in 1993.



Buss has also hired two senior planners as part of her recruitment drive

- Cathy Baker, 30, from Publicis, and Michelle Danan, 30, from WCRS.



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