Manchester City Council has chosen the local hotshop, Cheetham Bell, to
relaunch the Manchester Marathon after a break of ten years.
The marathon’s reappearance will cash in on the momentum that has built
up in the city since the disappointment of losing the 2000 Olympics to
Sydney. Since then, Manchester has been named as the venue for the
Commonwealth Games in 2002, and has enjoyed a wave of investment from
private, government and European Community sources.
Cheetham Bell’s new-business development director, Rick Mower,
commented: ‘We’ve been briefed to attract local, national and
international competitors. The goal is to position Manchester as the
UK’s second international marathon venue.’
The agency has completed the initial design stages of the relaunch and
will begin work on a local poster campaign, plus local and national
press ads to publicise the event.