NEWS: Manchester hands marathon relaunch job to local agency

Manchester City Council has chosen the local hotshop, Cheetham Bell, to relaunch the Manchester Marathon after a break of ten years.

Manchester City Council has chosen the local hotshop, Cheetham Bell, to

relaunch the Manchester Marathon after a break of ten years.



The marathon’s reappearance will cash in on the momentum that has built

up in the city since the disappointment of losing the 2000 Olympics to

Sydney. Since then, Manchester has been named as the venue for the

Commonwealth Games in 2002, and has enjoyed a wave of investment from

private, government and European Community sources.



Cheetham Bell’s new-business development director, Rick Mower,

commented: ‘We’ve been briefed to attract local, national and

international competitors. The goal is to position Manchester as the

UK’s second international marathon venue.’



The agency has completed the initial design stages of the relaunch and

will begin work on a local poster campaign, plus local and national

press ads to publicise the event.



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