The Media Business has unveiled details of a joint venture, based in
Manchester, to be launched with three former senior directors of CIA
The Media Business North opens next week with Andrew Bartholomew, Declan
McKenna and Paul Wheeler at the helm as managing partners. The three,
who have worked together for ten years, quit CIA Media Solutions in May
and have been on ‘gardening leave’ since.
The Manchester office is the first of several expected new ventures in
the UK for TMB, as the media independent pursues an expansionist
strategy following its flotation on the London stock exchange last
Allan Rich, chief executive of TMB, said: ‘We looked at acquisition but
decided that this was the way forward. We are very conscious of what we
could do in the UK and also of the areas where we can expand. Scotland,
Yorkshire and other areas are all in our sights. What is marvellous
about our new partners is that we can develop these areas.’
TMB North, as it will be called, opens with at least four acounts and
claimed billings of pounds 7 million - thought to come in part from ex-
CIA Media Solutions clients.
Wheeler, the former CIA Media Solutions managing director, said the
three had spoken to two or three other agencies, which he refused to
name, about a deal before settling on TMB.
The agency wants to emphasise a desire to attract clients from a wide
region, according to McKenna.
‘We hope to attract national clients and national campaigns. A great
start will be to attract the pounds 3 to pounds 4 million accounts that
are not getting the right kind of treatment from London agencies,’ he
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