This summer’s high-profile debates on abortion look set to continue with
the release of the UK’s first radio ad for a helpline targeted at under-
age pregnant girls.
The campaign for Marie Stopes International breaks on the London dance
radio station, Kiss FM, this Monday. Featuring the Absolutely Fabulous
star, Julia Sawalha, the 30-second ad centres on interviews with young
people, who express their concerns about unwanted pregnancies.
The pounds 40,000 campaign, through the Creative Media Company, seems
certain to cause controversy following recent press reports about the
fate of an unwanted twin and the debate surrounding the octuplets that
Mandy Allwood is expecting.
A Marie Stopes spokeswoman said: ‘Kiss’s audience comprises 14- to 24-
year-olds and that’s who we are aiming at - especially the younger ones
who are faced with unwanted pregnancies and don’t know where to turn.’
The CMC account director, Katy Turner, said it was sometimes necessary
to court controversy. ‘Marie Stopes is a brave charity and if it
attracts attention via controversy, and that can help it to achieve its
objectives, then it will do so.’
The ad will initially run for one month, before a possible national