NEWS: McCanns appoints two copywriters for Manchester agency

McCann-Erickson Manchester has expanded its creative department by signing up two copywriters, the former head of copy at BDH, Neil Lancaster, and a senior copywriter from Poulter, Rick Kiesewetter.

McCann-Erickson Manchester has expanded its creative department by

signing up two copywriters, the former head of copy at BDH, Neil

Lancaster, and a senior copywriter from Poulter, Rick Kiesewetter.



Lancaster is best known for his work on the Australian clothing company,

Drizabone, which won a gold Rose award, and some controversial posters

for the American football team, the London Monarchs. He has been

freelancing for about eight years, before which he was at BDH.



Lancaster will partner the art director, David Price, to work on a range

of accounts, including Girobank.



Kiesewetter joins from the Leeds-based Poulter, and has teamed up with

the senior art director, Carol Davids, to work on Ellesse and Vernons

Pools. He will also be involved in new business.



Before Poulter, Kiesewetter worked at Manchester’s Barrington Johnson

Lorains, and has also done stints at WCRS and the then Bainsfair Sharkey

Trott.



McCanns’ executive creative director, Keith Ravenscroft, explained it

was Kiesewetter’s ‘animal enthusiasm’ for advertising that made the

agency hire the ex-army man-turned copywriter. Earlier in his career,

Kiesewetter was also a gladiator in the television programme of the same

name.



Ravenscroft said of Lancaster: ‘I just love his style and attitude. He’s

ferociously determined to get to the heart of things.’



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