NEWS: McCanns lures Langdon from CDP

McCann-Erickson has prised Ben Langdon, one of British advertising’s most high-profile and controversial managers, out of Collett Dickenson Pearce to take charge of its London office.

McCann-Erickson has prised Ben Langdon, one of British advertising’s

most high-profile and controversial managers, out of Collett Dickenson

Pearce to take charge of its London office.



The coup ends five months of secret talks between Langdon and David

Warden, the McCanns chairman, and curtails Langdon’s eventful 31 months

putting the troubled CDP back on track.



His reign there drew to a close on Wednesday, when Langdon, 33, told

Kazuo Miyakawa, the European chairman of CDP’s Dentsu parent, that he

was quitting as chief executive to become chief executive and managing

director of McCanns.



The news is likely to spark a reshuffle at CDP, with Chris MacLeod -

hired from Saatchi and Saatchi to be joint deputy managing director -

tipped to take Langdon’s place and John Salmon, the agency’s president,

returning on a full-time basis.



Langdon’s imminent arrival at McCanns provides what Warden calls ‘the

last piece of the jigsaw’ for his management front line. It fills the

gap left by Mark Gault, who moved last September to take charge of some

of the McCann network’s biggest accounts and has just been appointed to

run the Tokyo office.



But the outcome will dismay some of McCanns’ senior managers, who will

be disappointed that Warden chose to look beyond the agency to hire

Langdon, rather than appoint someone from within.



Warden said: ‘There are a lot of people in the agency who don’t know

Ben. But when they meet him they will understand why I did what I did.’



Langdon claimed that had it not been for Warden’s offer, he would have

been happy to stay with CDP and Dentsu into the next decade. But he is

thought to have been frustrated by Dentsu’s limited success at

introducing Japanese clients into Europe, and to have decided that

McCanns, with a well-established European network, will be a better

vehicle for his ambitions.



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