NEWS: McWilliams agency lands pounds 5m hi-tech car security system

The McWilliams Partnership has been assigned the pounds 5 million launch of a revolutionary car security system after a three-way pitch.

The McWilliams Partnership has been assigned the pounds 5 million launch

of a revolutionary car security system after a three-way pitch.



The agency beat off challenges from Bean Andrews Norways Cramphorn -

formerly Bean MC - and Chilcott Lefevre, the Oxford-based hi-tech

specialist shop which was this week rechristened Clarity, to win the

Skynet business.



Using satellite technology, Skynet claims to provide protection for any

vehicle anywhere in the world.



A black-box device allows cars to be tracked and includes a panic button

linked to the emergency services and a voice-activated alarm system. It

also provides drivers with directional information.



The agency’s brief covers above- and below-the-line advertising as well

as corporate identity. It has designed a logo for the brand, packaging

and the interior design of Skynet’s London office.



The campaign starts at the end of the month with national and specialist

press ads supported by radio and posters. A TV campaign will follow

later in the year. Media planning and buying are through Manning

Gottlieb Media.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).