The McWilliams Partnership has been assigned the pounds 5 million launch
of a revolutionary car security system after a three-way pitch.
The agency beat off challenges from Bean Andrews Norways Cramphorn -
formerly Bean MC - and Chilcott Lefevre, the Oxford-based hi-tech
specialist shop which was this week rechristened Clarity, to win the
Using satellite technology, Skynet claims to provide protection for any
vehicle anywhere in the world.
A black-box device allows cars to be tracked and includes a panic button
linked to the emergency services and a voice-activated alarm system. It
also provides drivers with directional information.
The agency’s brief covers above- and below-the-line advertising as well
as corporate identity. It has designed a logo for the brand, packaging
and the interior design of Skynet’s London office.
The campaign starts at the end of the month with national and specialist
press ads supported by radio and posters. A TV campaign will follow
later in the year. Media planning and buying are through Manning