NEWS: Media Centre wins NordicTrack’s pounds 2m direct response job

The Media Centre has picked up the pounds 2 million UK media planning and buying account for the fitness equipment manufacturer, NordicTrack. A creative agency will be appointed in the new year.

The Media Centre has picked up the pounds 2 million UK media planning

and buying account for the fitness equipment manufacturer, NordicTrack.

A creative agency will be appointed in the new year.



The DMB&B dependant landed the work without a pitch. Media and creative

were handled by Ogilvy and Mather Direct, which resigned the entire

account at the beginning of the month.



NordicTrack is testing nine new press ads devised by O&M for its pre-

christmas marketing blitz. However, the arrival of a new marketing

manager in January will signal the start of its search for a creative

agency.



Ann Jacobs, NordicTrack’s vice-president Europe, said: ‘The people at

the Media Centre were certainly very energetic in their quest for the

account. We are a results-oriented company so it will be up to them to

deliver on their promises.’



NordicTrack relies on direct response advertising in magazines and

supplements, although it did experiment with a TV campaign for the first

time last year.



The Media Centre’s deputy managing director, Robert Ray, commented:

‘NordicTrack is a very important win strategically for us because it

demonstrates our competence in direct response.’



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