NEWS: Mediastar wins pounds 6m Scottish Widows task goes to Mediastar

Mediastar has triumphed in the media pitch for Scottish Widows, seeing off three other agencies to take the pounds 6 million planning and buying business.

Mediastar has triumphed in the media pitch for Scottish Widows, seeing

off three other agencies to take the pounds 6 million planning and

buying business.



Mediastar pitched against the incumbents, Dewe Rogerson and WWAV Rapp

Collins, and TMD Carat for the centralised media business (Campaign, 1

December). Pitches were held last week and Mediastar’s appointment was

confirmed this Wednesday.



Bob Offen, managing director of Mediastar, said the agency had spent a

long time working towards a full understanding of the Scottish Widows

business and its communications requirements.



‘Our prices were competitive, and we obviously did a good pitch,’ Offen

said.



The media review was sparked when Scottish Widows decided it wanted

better value for money from its advertising budgets. The media account

was previously split several ways, with the Scottish Widows marketing

department also handling some media buying in-house.



David Graham, head of marketing for Scottish Widows, said the company

had been considering its overall media operation for some time. ‘The

appointment of Mediastar is a major step towards developing a focused

media strategy that will give us greater value for money and a more

competitive edge to our media placement,’ he explained.



Scottish Widows is one of Dewe Rogerson’s flagship accounts. It has

handled the business on a full-service basis for several years and,

although Graham insists there are no plans to move the creative account,

the media loss will come as a blow to the agency.



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