The Maurice Saatchi-backed new-media company, Megalomedia, has shed
light on its plans to take on News International and its partner, the
Press Association, in the race to dominate classified advertising on the
The company has set up net.tv to launch a national electronic classified
ad service, and has confirmed it is in talks with the Telegraph group,
United News and Media, Pearson and the classified paper, Loot.
Two of net.tv’s existing partners - Pearson’s Westminster Press and
United - are a strong force in the regional press, where the bulk of
classified advertising is currently placed.
net.tv, which is looking at an autumn launch date, will initially offer
a classified service based around cars, houses and situations vacant. It
has established a working party, chaired by the former BBC chairman,
Marmaduke Hussey, to develop the project ‘We are both trying to offer
the same kind of service,’ the project co-ordinator at Megalomedia,
Steve Hilton, acknowledged, referring to the NI and PA competitor,
Classified Link UK.
‘The prize will go to whoever can sign up more media owners. I think
there is huge potential here. While at the moment much of the target
audience is not online, in five to ten years’ time the situation will be
As part of the bid to attract media owners to net.tv, the venture is
offering to make all media owners that sign up shareholders in the